Marketing for teams advancing sustainability, culture, and community impact.
Experienced marketing leadership and a curated team to turn strategy into action.
WOMAN-OWNED B CORP MARKETING FIRM · SAN DIEGO · SINCE 2017
WHAT WE DO
Strategy, leadership, and activation built around your goals.
House Collective partners with founders, executives, and teams to clarify priorities, strengthen marketing systems, and move important initiatives forward.
We can lead your marketing, collaborate with your existing team, or bring together curated talent for a specific initiative.
Each engagement is shaped around your resources, timing, and the work ahead.
Strategic Marketing & Consulting
Fractional CMO leadership, The Blueprint, marketing strategy, positioning, and advisory to guide decisions and support growth.
Digital Experience & Optimization
Website design and development, SEO and AI search visibility, CRM, and marketing automation that connect your customer experience and support business goals.
Campaigns & Implementation
Email and lifecycle marketing, content, paid and local search, and partner campaigns that engage audiences and encourage action.
SELECTED WORK
Get to know our work.
Explore how our client partnerships turn marketing strategy into action, strengthen customer engagement, and deliver measurable outcomes.
SUSTAINABILITY & CLEAN ENERGY
Building a Growth Marketing System for a Hawaii Solar and Battery Storage Company
What began with The Blueprint and a website redesign grew into a marketing partnership of more than four years, helping the company triple website users year over year.
Services: The Blueprint · Marketing Leadership · Positioning & Rebrand · Website & SEO · CRM & Lifecycle · Partner & Referral Programs
NONPROFIT & SOCIAL IMPACT
A Marketing Blueprint for B Local San Diego’s B Corp Certification Program
Through The Blueprint, B Local San Diego’s Bridges program gained aligned messaging, a scored channel audit, a 12-month roadmap, and an activation playbook, with the team rating its marketing direction 5/5, up from 1/5.
Services: The Blueprint · Positioning & Messaging · Audience Personas · Channel Audit · Roadmap & KPIs · Activation Playbook
SUSTAINABILITY & CLEAN ENERGY
From Marketing Strategy to Activation for a Sustainability Consulting Firm
Two engagements helped a Certified B Corporation sustainability consultancy move from strategy into activation, with targeted LinkedIn content reaching more than 59,000 senior decision-makers.
Services: The Blueprint · Marketing Leadership · Thought Leadership & Content · Email & Lifecycle · CRM & Automation · LinkedIn Paid Media
SHOPPING CENTERS & RETAIL DESTINATIONS
Creating a Tourism Referral Program Across Three Outlet Shopping Centers
One shared strategy became three market-specific programs for hospitality and tourism professionals, giving each property team an adaptable framework for referrals and partnerships.
Services: Marketing Leadership · Destination Research · Partner & Referral Programs · Positioning & Messaging · Digital Experience · Industry Outreach
HOW WE WORK
A clear path from strategy to action.
Most engagements begin with The Blueprint, where we bring your goals, audiences, systems, and priorities into focus. From there, we develop the strategy, coordinate implementation, and build momentum your team can carry forward.
01
Clarify the Priorities
Understand your goals, audiences, current marketing, resources, and business context.
02
Set the Strategy
Translate insights into a focused roadmap, clear priorities, and an actionable plan.
03
Activate the Plan
Coordinate the people, systems, campaigns, and measurement to bring the plan to life.
04
Grow Together
Measure progress and keep refining the work over time, independently or in partnership with House Collective.
ABOUT HOUSE COLLECTIVE
Thoughtful people. Clear direction. Work that moves.
House Collective is a woman- and minority-owned Certified B Corporation marketing firm helping organizations strengthen their strategy, connect with their audiences, and achieve meaningful goals.
We bring experienced leadership, thoughtful perspective, and a carefully curated team to each engagement. Our collaborative approach is shaped by your goals, internal capabilities, and opportunities for growth. Our collaborative approach reflects your priorities, internal capabilities, and opportunities for growth.
Founded by Sarah Yasukochi, House Collective brings more than 25 years of marketing experience across enterprise organizations, entrepreneurship, and education, with a commitment to responsible practices and sustainable growth.
Your Marketing Partner
Senior-level guidance, practical solutions, and one consistent point of contact from start to finish.
A Curated Team
Specialists selected for the expertise and experience your goals require.
A Broader View
Strategy that considers your business objectives, stakeholders, internal capacity, and community impact.
Flexible by Design
Focused projects, strategic initiatives, and ongoing partnerships that evolve with your organization.
PERSPECTIVES
Built through trust, collaboration, and lasting partnerships.
Our best work happens in good company.
CONTACT
We'd love to hear what you're working on.
Tell us a little about what’s ahead and where we can help you grow.
